Cineplex says business is back — partly thanks to foreign-language films from around the world

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Cineplex says more than 11 per cent of its revenue is coming from international films.

Canada’s Cineplex theatres are embracing international films as the company seeks new ways to lure audiences back in the streaming era in the wake of the pandemic and Hollywood strikes. The theatre chain said last moth that international content captured more than 11 per cent of its box office this year to date.Canada's Cineplex theatres are embracing foreign-language films as they come close to recapturing pre-pandemic audience numbers.11.

Pradipti Seth says she tries to see every Bollywood movie that comes to theatres, when she would otherwise wait for them to hit Netflix or Amazon Prime.International movies give 'sense of connection'

 

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