The average value of the NFL's 32 franchises is $6.5 billion, according to CNBC's Official 2024 NFL Team Valuations.
Ryan Flournoy, #18 of the Dallas Cowboys, catches a touchdown pass as Matt Hankins, #23 of the Los Angeles Chargers, defends during the first half of a preseason game at AT&T Stadium in Arlington, Texas, on Aug. 24, 2024.A National Football League team today is a $6.5 billion business.Pro football teams have been a lucrative asset for owners in the most popular U.S.
Last season, the NFL sold exclusive streaming rights to a Wild Card playoff game to Comcast's Peacock streaming service for $110 million, according to a person familiar with the deal.for a total of $150 million; a Wild Card game on Amazon Prime for $120 million; and an international regular-season game on Peacock for $80 million, according to the person familiar with the agreements.
But there is still a wide chasm in team values, largely due to stadiums. Teams do not share revenue from luxury suites, on-site restaurants, merchandise stores, sponsorships or non-NFL events at their stadiums.Taylor Swift performs during her The Eras Tour at SoFi Stadium in Inglewood, California, on Aug. 7, 2023.
Last year, private equity billionaire Josh Harris purchased the Washington Commanders for $6.05 billion, or 11-times revenue. Earlier this year, hedge fund manager Ken Griffin made an unsolicited $6.05 billion offer for the Tampa Bay Buccaneers, which valued the team at 9.8-times revenue, according to a person familiar with the matter. That offer was turned down by the Glazer family, which owns the franchise.
The Los Angeles Rams, No. 2 on CNBC's 2024 valuations list, were also No. 2 in revenue, with $825 million. The Rams were also second in the league in sponsorship revenue and brought in some serious money by hosting more than 25 nonfootball events at SoFi Stadium, including six sold-out nights of Swift's Eras Tour and three of Beyoncé's Renaissance Tour, as well as concerts for Ed Sheeran, Metallica and Pink.