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Net-a-porter to Shutter Beauty Business: Sources

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Luxury e-commerce platform Net-a-porter is reportedly shuttering its beauty business, which features brands Augustinus Bader, Hourglass and more.

Sources say that is the case, with one specifying that the luxury e-commerce platform’s beauty arm has been ailing for some time, and that a pivot toward ultra-luxury price points earlier this year was enacted as a Hail Mary effort to resuscitate the business.sharing plans to double down on luxury brands that perform well, such as Liberowe, Sasuphi and Veronica De Piante, and trim those that don’t.

its long-awaited deal to sell Yoox Net-a-porter to Farfetch and Alabbar. The decision came shortly after Farfetch — embroiled in luxury e-commerce headwinds of its own — entered prepack administration and was acquired byin August 2023, just one year after acquiring Violet Gray and launching a beauty assortment of its own with more than 100 prestige brands.)

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