Dieting is out. That poses a problem for a company named Weight Watchers as it rebrands itself WW

The company already had been inching closer toward becoming a lifestyle brand over the previous few years.

Executives are targeting $2 billion in annual revenue by the end of 2020. Last year, revenue reached $1.31 billion, up 12.2 percent from $1.16 billion in 2016. They want to add new members and improve retention to fuel the growth.Investors quickly soured in August when the company said the number of subscribers slipped to 4.5 million at the end of June from 4.6 million three months before. The company's shares fell nearly 15 percent.

"This is a universal challenge that people generally speaking are much more successful in achieving initial weight loss than maintaining weight loss," said Dr. Kevin Volpp, a professor of medicine at the University of Pennsylvania and director of the Center for Health Incentives and Behavioral Economics. "I think a lot of people get frustrated and move on to something else."

WW wants Schildt and its millions of other members to stay around this time. A key component of the company's new strategy is to become a lifetime health partner rather than a diet.Turnover can be costly to the business. WW has improved its member retention to "well over nine months," a 15 percent increase from three years ago, Chief Financial Officer Nicholas Hotchkin told analysts on a call discussing its second-quarter earnings results.

With WW's new tagline, "wellness that works" the company is pinning weight loss to overall health, not dress size. Grossman says WW will never abdicate its status as the leader in weight loss, but it wants to be more than that. Jean Nidetch founded Weight Watchers International in 1963. She wanted to combine community with nutrition to help people lose weight."In general, the weight-loss industry has gone toward a more holistic approach to weight loss," said Linda Bolton Weiser, an analyst at D.A. Davidson & Co. "My theory is this is positive for the industry because it gives women permission to spend money on a weight-loss brand.

Here at the Barclays Center in Brooklyn, executives were celebrating Weight Watchers' transformation into WW. The party was built for Instagram. Bruno Mars, the night's headliner, was the ideal person to celebrate a 55-year-old company trying to balance decades of history with its quest to attract newer, younger members.

Feeling good and looking good are worlds apart, sometimes. Forming a semblance between the two can be a challenge, but it's a challenge worth taking.

For YEARS, Weight Watchers has been MUCH MORE than 'just a dieting plan' .... IF you actually researched this, you would discover that it was much more focused on changing habits and lifestyle the past decade plus

Dieting is losing its popularity? Why do I read dozens of posts and articles every week about the Keto Diet, Intermittent Fasting, Paleo, Vegan et al? And Weight Watchers has always had a health & wellness mentality to their program.

It is a mind reset. So very successful and I was VERY skeptical

WW IS MORE THAN A DIETING PROGRAM. THEY GIVE YOU COUNSELING AND ADVICE TOO

It's great that we live in a society, where there is too much food. An excess of calories. I mean it's a girls issue. I mean a man doesn't care about his weight. Like, I don't care.

If only they had a keto plan 🤷🏻‍♀️

Weight Watchers' A great way to lose weight? Or waste money?

Must not be cool, more people overweight than ever....

I almost paid WW to help me shed some weight last year. Their app goes out of it's way to help you plan every bite of food you'll consume....& yet they couldn't go a single step further and make it create a shopping list? They are a useless money grab since Oprah got involved.

I want to meet Oprah

Happy to see that many new investors are getting smarter and keeping their crypto assets offline on New Ledger Nano X Get yours now ! And Stay Safe out there.

Don’t piss off Oprah now

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