ADATA, XPG unite to expand market presence in Southeast Asia

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Taipei, Taiwan – ADATA Technology Co., Ltd., a world leader in memory and storage solutions, along with its gaming brand, XPG, is pleased to announce a series of channel partner seminars and launch event throughout Southeast Asia with the theme “Unite for Victory.” These events are designed to strengthen channel partnerships and showcase the latest innovations launched this year.

ADATA and XPG recognize the significant growth potential of the Southeast Asian gaming market. To keep their partners informed and engaged, they will host channel partner seminars that highlight the latest SSDs, DRAMs, and gaming products launching this year. The events will start in the Philippines and Thailand this September, before moving on to Indonesia, Malaysia, and Vietnam in October.

Through these seminars, ADATA and XPG aim to collaborate closely with channel partners to develop effective marketing strategies tailored to current regional market trends. The events will feature product demonstrations, training sessions, hands-on experience, and insights from local influencers, providing a unique opportunity for partners to experience the latest products firsthand.

“We are excited about the opportunities in Southeast Asia and believe that our close collaboration with channel partners will allow us to deliver exceptional products and experiences to consumers,” said Calvin She, Country Head of SE Asia at ADATA. “Through these events, we aim to reinforce our presence in the market and build stronger relationships with our partners to drive mutual success.

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