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Google, DOJ try to define the digital ad market in antitrust trial

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Alexis Keenan,GOOGL,The Department Of Justice

After the Department of Justice (DOJ) kicked off its argument that Alphabet (GOOG, GOOGL) holds an illegal monopoly over the online advertising market, Yahoo...

is"about online advertising, but if you ask the DOJ and you ask Google, 'What is this market?' they don't agree at all," Keenan said. The DOJ argued that the ad tech market comprises a group of niche markets. It called executives from publishing, advertising, and exchange companies as witnesses to bolster its claims that the ad tech market is made up of niche subsections.

You have the publisher side, the adverser side side and then the exchange in between Google would say, no, not at all.All of online advertising is one big market, 12 sided market where these parties operate.So Google wants them all in why? Shoppers 60+ credit the contoured head cushion for their comfier snoozing: 'Sleeping on my back is no longer an issue."

 

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