Apple CEO Tim Cook displays the new iPhone 16 model at Apple headquarters on Sep 9, 2024, in Cupertino, California. KEELE, England: As someone who helped set up one of the first iPhones back in late 2007 on live TV, I found the launch of the first iteration of Apple’s smartphone an exciting time. At the launch in June of that year, a grinning Steve Jobs proudly held up that early device to the obvious delight of Apple fans.
The much-vaunted new features based on AI are being marketed under the banner of “Apple Intelligence”. These include features for photo and video editing – something that other companies have made much of when launching new smartphones this year, such as Google’s Pixel 9 – as well as features that help you edit text and generate your own AI images.
As such, it still forms the cornerstone of the company’s business, which now includes associated products such as the aforementioned AirPods and watches. There’s also the Apple Vision Pro, a “mixed reality” headset that layers digital elements over a view of the real world. Other sectors of Apple’s business now include cloud storage along with TV and filmmaking.
Google and Samsung have also made much of AI features in launches for their smartphones this year. So could AI be a game changer in a market that has until now been all about incremental improvements?As a researcher into AI, I spent this summer looking at the features of this technology, which of course has been around for many years. We have now reached a point in the development of AI where it will undoubtedly change the way we work and live.
Users could also take a photo of a poster for an event they see in the street. The iPhone 16 will automatically add it to their calendar, along with other details such as the time and location.
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