Morgan Stanley has revised its outlook on the U.S. auto industry, lowering it from Attractive to In-Line, citing headwinds such as rising inventory levels, affordability concerns, and increasing competitive pressure from China, which has shifted from being a source of demand to one of global oversupply.
"Even if these units don’t end up directly on U.S. shores, the 'fungibility' of lost share and profit by key U.S. players adds pressure here at home," Morgan Stanley analysts said in a Wednesday note.GM was moved from Equal-weight to Underweight, while its price target was cut from $47 to $42. Ford and Rivian stocks saw the same downgrades, with their price targets lowered from $16 to $12 and from $16 to $13, respectively.
For RIVN, the downward revision reflects their “incorporation of the capital intensity of AV/ADAS which may be required to fulfill the technological underpinnings that attracted Volkswagen as a JV partner.”
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