Ford's focus on enthusiast products suggests the Focus, Fiesta, and Mondeo will not be revived. Jim Farley’s leadership emphasizes the importance of motorsport in Ford’s future strategy. Vehicles like the Mustang, Raptor, and Bronco are the future of the brand. Some years ago, Akio Toyoda said Toyota would stop selling the “boring” cars it had become synonymous with and thanks to the launch of several compelling new vehicles, it’s done just that.
” “We’re naturally good at fast Fords and Broncos and authentic off-roaders,” Farley added. “Ford’s brand perception was the same around the world: we were a ubiquitous company. But we had these little areas of brightness: we have heritage centers around the world filled with these vehicles, but they were never mainstream. Take Raptor: it came from desert racing in Mexico and we made it global and mainstream. The Raptor story is a great example of where I think our passenger cars should go.