ALDI announces surprise move into travel industry with international escapes, cruises and tour deals

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Not only can you buy groceries, award-winning wine and miscellaneous items from the middle aisle, you can now also book your next holiday through the supermarket after ALDI announced a surprise move into the travel industry. From Wednesday, October 2, Australian shoppers will be able to plan their next vacation with a suite of exclusive ALDI escapes, cruises and tour deals.

enters travel sector. The move comes just months after ALDI entered the insurance sector, which includes policies for home and contents insurance, comprehensive car insurance and landlord’s insurance. “We are excited to be taking off in a new direction to make planning and booking a holiday a more enjoyable experience for Australians and in our signature, Good Different way with ALDI Holidays,” ALDI Australia group director, Rodney Balech, said.

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