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How Your Business Should Tap into the Creator Economy

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Creators aren’t just changing marketing. They’re transforming product development, too. Creators can drive demand for specialized products, accelerating product life cycles and even changing what customers actually value.

Companies that recognize the power of creators can choose from four strategies, including partnering with creators or acting as suppliers.

Forget what you knew about creators, or influencers like Mr. Beast and Charli D’Amelio who make content for YouTube, Instagram, and TikTok. Content creators are silently rewriting the innovation and strategy rule book for a multitude of established companies, particularly in the consumer goods and services industries.

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Best Way To Use AI As A Business Owner Or If You Have A Side BusinessSol Rashidi holds eight patents and is the bestselling author of Your AI Survival Guide: Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World Deployments. Sol has been in the data space since the late '90s and in the AI space since 2011, when she helped IBM launch Watson.
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