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Kohl's Disappointing Earnings Shouldn't Have Been A Surprise

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Analyst expectations surrounding Kohl's have yo-yoed significantly recently, when in reality Kohl's has done little to improve its overall long-term positioning.

. Sales at stores open at least 12 months fell 3.4%, and Kohl's also lowered its

Kohl’s announced that it would start accepting Amazon returns across an even wider range of its store base Put bluntly, it is hard to see how Kohl’s has, in any way, better positioned itself to answer this question. Second, darn near any other retailer can copy the strategy, too. It is not differentiating over the long-term in the slightest. What's to stop any other retailer, mall operator or enterprising entrepreneur from getting into the same game?

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Usually things with Kohl's are 40% off.

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