In Norwalk, a hot new movie theater bucks industry trends: 'It's speaking my language'

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Veteran film producer and Milagro Cinemas owner Moctesuma Esparza hopes the venture will force Hollywood to pay Latino audiences the attention they deserve.

The audience inside the largest auditorium at Norwalk's new Milagro Cinemas was jazzed. Although other theaters in the multiplex played 'Beetlejuice Beetlejuice,' 'Transformers One' and other hits, this crowd was celebrating one of last year's most notable disappointments. The object of their affection was DC Comics' 'Blue Beetle,' about young Jaime Reyes , who acquires a bug-like armored suit with superpowers, including the ability to fly.

' That strong turnout has been demonstrated several times this year. When 'Bad Boys: Ride or Die,' starring Will Smith and Martin Lawrence, premiered this summer, 26% of the audience was Latino and Hispanic. The $56-million opening weekend outdistanced other heavily hyped fare such as 'The Fall Guy' and 'Furiosa: A Mad Max Saga.

 

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