The “punk” brewers set out to disrupt the world beer market with a non-stop series of irreverent stunts and shock-tactic promotions that hugely boosted their profile, bringing a cult following among beer fans worldwide.
2009: BrewDog is accused of being ‘grossly irresponsible’ for calling one of its products Speedball – the name given to the combination of heroin and crack cocaine. The controversy brought global publicity.2011: The company employs a person with dwarfism to stand outside parliament for a week holding a sign in what it called “the world’s smallest protest” - in relation to regulations over beer volume regulations.
An open letter saw 61 former employees allege that the brand frequently cut corners on health and safety and created a “toxic” culture that left staff suffering from mental illness.