Now a first-of-its-kind course at an Irish university is teaching wannabe influencers how to convert online presence and content on platforms such as Instagram, TikTok and YouTube into revenue streams. — KARL-JOSEF HILDENBRAND/dpaIt’s a job that didn’t exist until recently but becoming an influencer is an ever more popular career path among Gen-Z youth in the modern era of social media.
"It got amazing traction, we could see the appetite for more, so we broadened it to degree level," said McCormick, a former television producer and director. Most of the students are already immersed in the digital space or working in it and want to expand their toolset and knowledge, McCormick said. "Of course people want to make money from influencing, so we look particularly at person branding, how to monetise being influential over large online followings," said McCormick.
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