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South African companies are pumping money into online advertising

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South Africans spend more time online than any other nation, and advertising money is starting to flow into online publishers and social media platforms.

This was one of the findings of the IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report.

This encouraged many South African businesses to dedicate more money to online advertising to optimise their marketing spend. South Africa’s digital marketing landscape showed a remarkable 21.5% year-on-year growth in 2023, reaching a new high of 40% of the advertising market.

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