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AI Will Shape The Business Agenda In The APAC Region Next Year

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Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth.

Get ready for some major changes in the APAC business landscape in 2025! AI-driven initiatives will be the driving force behind tech improvements for companies in the region. After having spent more than a year or so piloting and experimenting with generative AI in 2024, businesses will face the harsh realities of the region-specific challenges ahead. Brace yourselves for stricter AI and data privacy regulations, limited data and analytics capabilities, and ever-evolving customer demands.

Leading firms are already taking a close look at their digital investments and working hard to enhance their performance through targeted data and AI investments. They know that the key to success lies in embracing technology and staying ahead of the game. And they’re not alone in this journey.

With all that in mind, this year’s predictions for APAC are a culmination of changes that organizations will make across their value chains to win in the impending era of AI:In 2025, AI innovation strategies in the APAC region will be reshaped by diverse customer needs, regulatory challenges, and linguistic barriers.

 

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