A Fall Flannel Is the Season's Smartest—and Surprisingly Chic!—Investment

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The outdoorsy staple is getting a streamlined twist for fall, thanks to labels like Bottega Veneta and The Row.

A checkered flannel shirt was basically the uniform of my small, rural farmer’s town in Canada. Never did I imagine that years later, the fall flannel would trend on the high-fashion runways—and yet, here we are! The outdoorsy piece—favored for its cozy warmth, especially when worn camping—has been getting a luxe new treatment, with labels like The Row and Bottega Veneta making the case for it as a streamlined wardrobe staple. So, yes: Lumberjack-chic is officially in this season. Hear me out.

I was obsessed with seeing how stars like Mary-Kate Olsen, pre-The Row, would style their plaids with leggings and the hottest It bags of the moment. The look just felt so effortless and nonchalant. In fact, I was so enamored by the aesthetic that I had an editorial from Vogue’s December 1992 issue taped onto my walls: a shoot by Steven Meisel that spotlighted Marc Jacobs’s iconic grunge collection for Perry Ellis.

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