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Much like digital, which once signaled a futuristic shift but is now integral to daily routines, madiskarte has grown from a quality to a way of life. Filipino moms embody madiskarte as they balance work, family and business challenges, applying resourcefulness to every decision. “In English, it is translated as strategic, wise, smart, inventive, ingenious, resourceful, clever, witty, innovative, and proactive. Yes, it takes 10 English words to describe madiskarte.”
Gawad Madiskarte 2024 received more than 100 applications, shortlisted 17 mompreneurs and their businesses, and awarded 8 mompreneurs in two main categories and three special awards. For Diskarteng Eco-Friendly, the winners are Melissa Blanca Moscoso for Xavier & Xandrie Start-up, which uses discarded katsa or flour sacks and turns them into bags; and Bianca Mateum of Isay Bags , which upcycles waste into bags and storage items.
In the special awards category, Jenilyn P. Sicabalo won the Entrepreneurial Spirit Award for her business MP Nieva Flower Shop, which grows the abaca used for bouquet wraps. She won P50,000, Lalamove vouchers and Tough Mama products.