WALKING around the halls of our business school, I found myself reflecting on its ongoing quality assurance initiatives. Like many institutions worldwide, we're engaged in various accreditation and standardization processes, each one promising to elevate our school's program offerings to international levels.
I've witnessed this same tension in our students and in our institutional experiences — that crucial point when we realize that merely following the rulebook won't lead to distinctive success.The risk, of course, is getting stuck in permanent isomorphism — never moving beyond the safety of established patterns. Quality assurance shouldn't be about creating identical institutions but rather about ensuring each institution can deliver excellence in its own authentic way.