The head of Disney and Reliance Industries’ newly merged $8.5bn Indian entertainment titan plans to invest and “revitalise” television in the world’s most populous country even as western media organisations increasingly see it as a dying medium.
” The joint venture came together earlier this year after Disney battled to gain traction in India’s huge cricket and film markets, which have both tempted and thwarted global media majors who have struggled with highly cost-conscious audiences and fierce local competition. After Disney acquired Star India in 2019 from Fox, the business became a financial drag.
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