A travel bag titled"Keepall" by Louis Vuitton x Supreme is displayed during the exhibition"The Rise of Supreme / 30 years of American Urban Culture" at Artcurial auction house.reached its height over the last decade, with virtually every major design house tapping into the culture and appealing to a demographic that it had generally ignored in the past.
“When Off-White came into the picture with its firepower, it had a strong impact. There is probably a little bit more of a stasis right now,” he said. “Of course, there are seasonal fluctuations, but I think that this cross-pollination has stuck, to the benefit of both parties. The fashion system as a whole benefited from it, on the one side with important cultural topics that were not part of the conversation before and on the other triggering streetwear brands to upscale their offering.
Streetwear is and always will be anchored on casual styles like T-shirts, hoodies and sneakers, but luxury’s impact on the streetwear market has influenced brands and newer labels to embrace classic menswear and suiting, and give it a streetwear touch. “At the end of the day, every culture gets a little bit sophisticated as it gets older,” Don C said. “Similar with streetwear, hip-hop is like that, so as the people participating start experiencing other things because of wisdom or age or just wanting to be different and evolve a bit, that subculture will evolve. It’s all positive.