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Investment app bridges gap between complex investment concepts and the everyday investor

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DragonFi’s goal is to become the investment super app of the Philippines. “I think we are resonating because we saw the pain point of the typical Filipino investor. There is a knowledge gap that prevents Filipino investors from getting into the stock market.

“I think we are resonating because we saw the pain point of the typical Filipino investor. There is a knowledge gap that prevents Filipino investors from getting into the stock market. There is very little opportunity for the more knowledgable investor who makes informed business decisions. That’s where we come in,” said DragonFi CEO and co-founder Jon Carlo Lim.

DragonFi was launched in May 2023 as a desktop app with the mobile counterpart hitting the App Store and Google Play in April 2024. It is committed to enhancing the investing experience for Filipinos, promoting financial literacy, and fostering a culture of investment in the country. “If you look at DragonFi, you’ll see that we really created a modern UI/UX . Most of the platforms, the interface is really from the early 2000s. It’s really Web 1.0. We felt that discouraged many from investing in the Philippine market,” said Lim.

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