Dow wanted to expand its Path2Zero zero-emission project from outside Fort Saskatchewan with a significant investment, but didn’t think the province’s depreciation rates were suitable.The international pulp and paper behemoth, Mondi, wanted to promptly get environmental permits to move into the province.The problem was: the province was Alberta, not British Columbia.
In four years, Invest Alberta has attracted $24.9 billion in investment from around the world, counting for 33,481 jobs. Its CEO is himself a Vancouver expat appointed in 2021, Rick Christiaanse, and in keeping with the red-tape-averse culture, he reports directly to Premier Danielle Smith and not into the province’s bureaucracy.
What it does is court investment, offering a concierge-like tailored suite of services to smooth the entry into the market – navigational assistance to streamline setup, marketing intelligence, networking leads, after-care services – in using its 17 offices worldwide to scout and secure significant investment.
Christiaanse, whose career includes stints as chief operating officer of the Skidmore Group and senior director of sales and marketing for Telus International, has been campaigning of late to demonstrate Alberta is not simply an oil and gas province.