CEO Tim Cofer of Keurig Dr Pepper poses in the office’s headquarters in Frisco, Texas, Wednesday, November 20, 2024.The new CEO of Keurig Dr Pepper, Tim Cofer, is usually on his second K-Cup coffee from a K-Cup by around 6 or 6:30 a.m. And when it’s time for something cold, he reaches for a version of the company’s namesake soft drink. While that might be expected, that’s only a fraction of what his firm offers — and he’s not about to let its lineup go flat.
Prior to joining KDP, Cofer was the CEO of Central Garden & Pet Co., a public firm catering to folks who love their furry friends or working in their backyards. He also spent more than 25 years with Mondelēz International and its predecessor company, Kraft Foods.And he’s benefitted some good headlines early in his tenure. Beverage Digest, a publication for the industry, said earlier this year that Dr Pepper surpassed Pepsi as the No. 2 carbonated drink in 2023, as it expanded market share.
Building on that lineup, Cofer made one of his boldest steps as CEO with the announcement in October that Keurig Dr Pepper was acquiring Ghost, a deal that should wrap up in the coming months. It’s the biggest acquisition since the creation of Keurig Dr Pepper – an attempt to make gives the company a strong player in the energy drink space.
”One of the important attributes of a great leader is to provide focus and clarity to your employee base on what are the most important priorities, what are the jobs to be done, etc.,” he said.