Surrounded by hundreds of new books, customers inside East Bay Booksellers browsed, flipped through pages, and read their newly discovered books.The store owner, Brad Johnson, believed that kind of simple physical interaction helps to open up the human senses that online shopping simply cannot.'There's a defiant counter-cultural streak in people who are regulars at bookstores,' said Johnson.
Some shoppers said they want to be intentional with where they spend their money, especially on Small Business Saturday, focusing on neighborhood shops like Oakland's Open Mind Music, a vinyl records store.'Coming out of COVID, it's been really a challenge for a lot of small businesses.
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East Bay shoppers celebrate 15th anniversary of Small Business SaturdayAmericans spent billions of dollars on Black Friday, according to online sales data. On Saturday, small businesses hoped to get their piece of the pie.
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Small businesses can capitalize on Small Business Saturday with some planningSmall Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales for small businesses. There are some things small business owners should keep in mind when marketing themselves for the big holiday shopping weekend.
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BBB Urges Shoppers to Support Small Businesses on Small Business SaturdayThe Better Business Bureau (BBB) is encouraging consumers to allocate some of their Black Friday leftovers to Small Business Saturday, promoting the use of local and independent businesses. The BBB highlights the significant economic impact this day has on small businesses and their communities, and suggests ways for shoppers to find and support these establishments.
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Alabama Governor Encourages Support for Small Businesses on Small Business SaturdayAlabama Governor Kay Ivey has declared the Saturday following Thanksgiving as Small Business Saturday, emphasizing the vital role small businesses play in the state's economy and communities. The governor encourages residents to support local businesses during the holiday season.
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Small Business Saturday 2024: LA County cities offering incentives to shop smallSmall Business Saturday generated close to $17 billion in 2023.
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Shopping Small Business Saturday can help boost business through next yearThe trifecta for holiday shoppers is almost here: Black Friday, Small Business Saturday, and Cyber Monday are all just days away.
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