These retailers are dominating the South African e-commerce market

According to Boston Consulting Group, Takealot.com and Checkers are leading in terms of share in the South African e-commerce market. Photo: SuppliedFour South African retailers are leading the share of the e-commerce market, according to a Boston Consulting Group report.

Takealot.com holds between 15 to 20% of the e-commerce market share, while Checkers holds 12-15% of the e-commerce market share. Woolworths holds around 8 to 10% of the e-commerce market share and Superbalist.com round ups the top four with 5 to 6% of the e-commerce market share. , Bash , Makro, Zando, Mr Price, Incredible, Truworths, Amazon, Builders, HomeChoice, Exclusive Books, Dell, Sportsman Warehouses, Shein, Temu and others hold 45 to 55% of the e-commerce market share.

A recent BCG survey found that around 20% of consumers are less optimistic than they were two years ago with 80% reporting stagnant or declining household incomes, and close to 20% plan to increase their loans. While the period after the election has brought a slight rise in optimism, there has been an increasing reliance from consumers on credit.

E-commerce has grown by over 30% annually over the past five years which can be attributed to Covid-19 as well as favourable regulations such as stricter data privacy laws and service improvements.

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Takealot Dominates South African E-commerce Market with 15-20% ShareNaspers-owned Takealot leads the South African e-commerce market with a 15-20% share, followed closely by Checkers Sixty60. Online fashion stores hold the largest market share, followed by electronics and groceries. The industry has seen significant growth, driven by improved delivery services and a rising number of online shoppers.
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