When the Hallmark Channel unveiled a four-film Countdown to Christmas event 15 years ago, it’s likely no one predicted the festive phenomenon that would follow. Since then, the network has expanded to more than 30 Yuletide films a year – and cable competitors and streamers have entered the fray with their own holiday cheer that capitalizes on romantic stories of small towns and holiday magic.
The fact that viewers know exactly what they’re getting is why the blueprint works. Most of the movies average an hour and a half. Many of the stars go from film to film. Every story has a happy ending. That combination makes for an easy, chill evening during an otherwise hectic season.into the genre would create fatigue, but viewers are gobbling them The financial results are also impressive.
It’s no wonder that other media outlets, in particular Netflix, are getting in on the spirit. Here in Canada, Corus Media’s W Network pulls Hallmark titles for its own Countdown to Christmas, which began in October. Super Channel has branded its holiday marathon Heart & Home Christmas.17 of which filmed in Canada.
In Hot Frosty, Dustin Milligan stars as Jack Snowman, a chiselled snowman that comes to life to help a grieving widow get her groove back., which rose to the top of the streaming charts after its Nov. 13 release with 16 million views. The self-aware rom-com is about a chiselled snowman that comes to life to help a grieving widow get her groove back. Canadian actor Dustin Milligan ofin question.
For now, the streamer is banking on its own system of stars, including Lindsay Lohan. After the success of last year’s