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Starbucks CEO Says Company Is 'Hitting Pause' on Increasing Prices, Talks Other Changes to Help with Wait Times and More

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Starbucks' new CEO Brian Niccol is opening up about his efforts to reduce wait times for orders and the company's plan to 'hit the pause button on any pricing [increases] for this fiscal year.'

Starbucks CEO Says Company Is 'Hitting Pause' on Increasing Prices, Talks Other Changes to Help with Wait Times and MoreBrenton Blanchet is a writer-reporter at PEOPLE. He has been working at PEOPLE since 2022. Brenton's work has previously appeared in Billboard, Pigeons & Planes and Complex.on Thursday, Dec.

"You'll see us continue to push toward, how do we make it easier for you to get your coffee, then also simplify the execution for our baristas," he said. Niccol is also hopeful for a smaller menu in the future, noting that the company has "a lot of offerings" of which just one or two each are ordered each day. "The way I talk about it is, we're going to do fewer things, but we're going to do fewer things better," he said.Niccol kicked off his work as chairman and CEO of Starbucks on Sept. 9.

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