Hero MotoCorp Enters Philippines Market with Affordably Priced Motorcycles

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Hero Motocorp,Philippines,Motorcycle Market

To address worsening traffic and long commute times, Hero MotoCorp, India's leading motorcycle brand and the world's largest manufacturer of motorcycles and scooters, has commenced operations in the Philippines. The brand assembles three models in Laguna, operated by its local partner Terrafirma Motors Corporation, offering competitively priced options including the Xpulse 200 4V, Hunk 160R 4V, and Xoom 110 scooter.

To avoid the worsening traffic and long commute times, it’s no surprise why many have turned to motorcycles to get to their destinations faster. And when it comes to choosing, there are many motorcycles available in the market, but for a while it seemed like buyers would have to spend in excess of P150,000 in order to get a proper bike with respectable power and relative comfort.

The brand hopes to make inroads into the country’s competitive motorcycle market starting with three competitively priced models: the Xpulse 200 4V, Hunk 160R 4V and the Xoom 110 scooter. All three models are locally assembled from complete knockdown kits and are now available at over 350 authorized retailers.

The fit and finish is excellent with a good mix of solid metal parts, giving the bike a rugged and resilient feel. I’d say it’s comparable, if not even better than the leading Japanese competitors. You have to commend the Filipino team that have put this bike together so well.Another impressive aspect is the excellent choice of components. The XPulse rides on premium Metzeler knobby tires and is brought to a stop with Tokico brakes grabbing on to petal discs.

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