The diet industry generally pushes the idea that weight loss is externally driven, via behavioral changes. Bariatric surgery and GLP-1 meds instead suggest that internal changes lead to more sustainable weight loss. The long and painful era of dieting for weight loss is dying. It may even soon be dead. And no one wants to attend the funeral. The practice of dieting dates back thousands of years.
Ancient Greek culture, for example, encouraged certain diets for treating disease and enhancing physical performance. However, the application of dieting specifically for weight loss took longer. It wasn't until perhaps 16th-century Europe that the first books appeared endorsing diets as a method for losing weight.But the mass appeal of dieting really took off in the U.S. as recently as the 1980s and 1990s—think Weight Watchers, Jenny Craig, the Atkins Diet, etc.—as rates of overweight and obesity conditions began to climb. In the span of these few decades, dieting became a multibillion-dollar industry. Survey research indicated that up to half the adult population endorsed following a diet in the past year for the primary reason of losing excess weight.The number of diets multiplied into the hundreds, and diet books into the thousands. Even COVID couldn't slow down the diet juggernaut, with interest in dieting for weight loss actually increasing in the first years after the pandemic. Yet, for all the best-selling books and celebrity endorsements, dieting as a strategy for weight loss was an abysmal failure for two reasons.Rates of obesity and obesity-related diseases, for example, went up 300 percent or more even as rates of dieting increased.Making people feel bad about their weight is the best way to motivate them.Even as evidence mounted showing the harms and lack of long-term weight loss from dieting, it proved to be a hard habit to break. Now sustained by profit and, diets didn't need to work. They just needed to remain popula
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