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'Politics is bad for business.' Why Disney's Bob Iger is trying to avoid hot buttons

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Walt Disney Co. and its chief executive have made a sharp pivot since doubling-down on diversity and inclusion efforts in the wake of George Floyd's murder in Minneapolis four and a half years ago.

Bob Iger wants out of the culture wars. Walt Disney Co. and its chief executive have made a sharp pivot since doubling down on diversity and inclusion efforts in the wake of George Floyd's murder in Minneapolis four and a half years ago. At the time, Disney's top executives, including then-Chairman Iger, vowed in a message to employees: 'We intend to keep the conversation going ... for as long as it takes to bring about real change.

' University researchers found DeSantis' 'woke' campaign against Disney had gained traction, at least among conservatives — despite the fact that Disney has long been one of Florida's largest employers and a pillar of its tourism economy. In a public opinion poll in early 2023 of Florida registered voters, the Public Opinion Research Lab found that only about 27% of Republicans in the state had a 'favorable' view of Disney.

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