It should not come as a shock that the manga industry has seen a huge uptake in popularity outside of Japan in recent years. For many years, the West has been one of the biggest consumers of the medium, and it is easy to see. From streaming services to fast-food chains like McDonald's, anime is everywhere you look. Countries like the U.S.A. have been seen as the most profitable for companies such as Shueisha, but that reputation is starting to change.
In fact, anime's dominance in the West will head in a completely different direction soon according to Momiyama, an Editor-in-Chief behind Shonen Jump. In a recent post about the state of the industry, Momiyama explained that China and many European countries like France have been far more profitable than North America. On December 24, 2024, the Shonen Jump executive shared his thoughts about the global manga market. In his post over on social media, Momiyama explained that China has the potential to become the next biggest target for companies like Shueisha. He explained this change by revealing that the growing interest in this medium has led to the first-ever purchase of one million copies of the same book. He went on to state that the huge Chinese market is often overlooked. You can read our full translation of Momiyama's message below: A single manga volume in China has sold over one million copies. This is likely the first time in China's history that a single volume has published one million copies. I don't think it is well known that the print market in China has been growing over the past few years. More and more news reports have mentioned the growing popularity of manga overseas in recent years. In particular, many of the reports focus on the growth of the North American market, but I feel a bit uncomfortable every time I read the