Whether piloting a powerful machine in motorsport or the corporate world, the ability to react quickly and decisively while keeping your vision fixed solidly ahead is paramount to success. It’s a skillset well within the wheelhouse ofMotor Cars North America for more than six years.
During his tenure, he has helped the marque’s biggest market continue to grow in both sales and number of dealers, and has spearheaded the stateside introduction of theElon Musk Is One of 2024’s Top Celebrity Private Flierstomorrow, as he becomes vice president of BMW of North America’s Western Region, a promotion within the parent BMW Group. Taking over his role at Rolls-Royce is Jon Colbeth, formerly the head of its Ownership Services, which is based in Goodwood, England.his thoughts on the North American luxury market, as well as the brand’s drive to further increase levels of customization and a measure of volume with, for example, the newfacility—opened in New York City—and numerous highly customized projects in the pipeline. Of course, we also had to ask about the automaker’s commitment to electrification and, naturally, what advice he plans to give his successor. In your opinion, how does the North American market differ from the rest of the global luxury market? The North American market is the powerhouse. It’s not by coincidence that it’s the largest market. It was actually one of my main tasks, in this incredible journey of the last few years, to reinforce that message in Goodwood, to the board, to never underestimate the size and the relevance of the U.S. market. What I’m always surprised about is, compared to the other regions, how quickly the U.S. market can react to certain trends—how quickly things can be adapted, in our case, by customers, of which we have a very diverse crowd in several regions. The impact that you can make in such a market is immens