With Google's ad revenue growth slumping, the pressure for Alphabet to blow up its earnings report and tell a new story is stronger than ever

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Investors will also be interested in updates to Google Cloud, Waymo, and how the company is bracing for potential antirust investigations.

Amazon, which also reports its Q2 revenue on Thursday, is coming off a strong Q1 in which its"other" revenue — which is mostly comprised of ads — grew by 36%.were crimping growth in the first quarter could now actually help recharge the segment. But without actually knowing what those product changes entail, it's impossible to know whether they will be the catalyst for a turnaround.

"Other Revenues" includes Google properties like its enterprise cloud offering, Google Cloud Platform , and its hardware division, while"Other Bets" pertains to the separate companies under the Alphabet umbrella, like its self-driving car company, Waymo, and life sciences arm, Verily.

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