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China’s child modelling industry booms amid controversy

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Beijing: Manicured children strut down the catwalk at a Beijing fashion show, one of thousands of events driving huge demand for child models in China that insiders warn leaves minors vulnerable to ph

ysical abuse, 12-hour-days and unrelenting pressure from pushy parents.

“If children don’t listen to the parents then I think hitting them is quite standard, ” Lee Ku, founder of Le Show Stars modelling school, said.A video of a mother kicking her three-year-old daughter in fury at her failure to comply during a modelling job went viral earlier this year, causing outrage online.

But mental health experts warn it is not just physical exhaustion they have to contend with – there may be long term emotional implications. “This limits the development of both emotional abilities and more complex psychological abilities for children, so I think it’s a very bad choice, ” Gong added.Founded three years ago, Le Show Stars was one of the first modelling schools in Beijing, where customers pay up to 800 yuan for a private one-on-one lessons.

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