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Nike aims sneaker subscriber scheme at $10 billion U.S. kids market

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'Adventure Club' builds on Nike's SNKRS app and notifies shoppers every time it launches a new shoe or has an exclusive sneaker at a nearby store.

- Nike Inc will launch a new subscription service for kids sneakers this week that seeks to woo parents with an offer of fewer nightmarish trips to the shoe store in exchange for a regular fee and consistent brand loyalty.

With three tiers of subscription – $20, $30 or $50 a month – Nike Adventure Club is aimed at 2-year to 10-year olds and effectively gives subscribers a new pair of Nike sneakers that cost about $50 or more once a month, once every two months or once every three. The big challenge, he admitted, was helping parents get the right shoe for kids with constantly growing feet without trips to the mall or a series of mailed returns.

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