These Entrepreneurs Are Tapping Into The $22 Billion After-School Program Market

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Homeroom offers a platform that connects families, vendors and administrators with after-school programs:

It probably did not surprise too many people that Christina Walker, whose mother founded a school, is an education entrepreneur.

Seeing the pain points, Walker and Stewart pivoted from running their own after school classes to building the platform to manage them and relaunched their service, , one year ago. It was a simple idea – help parent groups find, manage and book after school activities and help parents find them, pay for them and keep track of them.

And that demand is fueling rapid expansion. A year after starting with nine schools, Homeroom is now in some 60, across 25 districts in seven states – Washington, California, Colorado, Texas, Virginia, Illinois and New Jersey. Their largest program, in Seattle, offers 53 after school classes a week. Parents at one school spent $121,000 on just ten weeks-worth of classes. “We expect to process 10,000 enrollments in the next six weeks,” Walker said.

But origami? Yes. By making the offerings easy to find and classes more accessible, schools using Homeroom are offering classes from origami and jump rope to clay making and Harry Potter studies.

 

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