"It's not the first time this has happened," he says. "I'm long enough in the tooth to remember when this Japanese TV manufacturer was entering the games business to try to challenge Sega and Nintendo — and, obviously, that turned into PlayStation. It can be done. It has been done.
This is a natural next step of the 20 years of innovation Google has been driving in the data center. ... That knowledge and understanding of the fundamental ways bits move around the internet is one of Google's core capabilities. We're one of a very small number of companies that has the capability to build this. "It could also transform how publishers sell games.