Business Is Booming For Tennis Ace Naomi Osaka, On Track To Be The Highest-Paid Female Athlete

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Twelve months after her breakthrough win at the US Open, Naomi Osaka has built an endorsement portfolio with more than a dozen partner brands that could net her $30 million.

Share to twitterThe world's top-ranked player Naomi Osaka will look to defend her US Open crown starting next week.Naomi Osaka burst on the scene 12 months ago with a memorable run to the U.S. Open title. She added a second straight Grand Slam four months later at the Australian Open, securing the crown of the world’s No. 1 player at 21 years old. Osaka made history with the Aussie win as the first singles player from Asia, male or female, to reach the top spot in the rankings.

Osaka wants to follow Bryant's lead off the court, too, playing the long game. She’s inked a series of blockbuster endorsement deals since her Flushing Meadow victory that could net her $30 million in 2019, but she is laying the foundation for a business beyond just collecting piles of cash for photo shoots.

Muzik founder and CEO Jason Hardi calls Osaka a triple threat for her talent, design capabilities and philanthropic interests. She worked with Muzik, the “” company, to design a new set of headphones that launches today. Osaka will receive royalties on the product, in addition to her equity stake. Muzik counts Chris Paul, Cardi B, Offset, Paul George and Von Miller among its investors and ambassadors, but the Osaka product is the first celebrity signature line for the company.

 

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Business Is Booming For Tennis Ace Naomi Osaka Who Is On Track To Be The Highest-Paid Female AthleteTwelve months after her breakthrough win at the US Open, Naomi Osaka has built an endorsement portfolio with more than a dozen partner brands that could net her $30 million. kbadenhausen She deserves it after Serena stole her moment.
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