Meet Femail Forever, the Brand Changing the Fashion Industry Via Snail Mail

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Whether it’s re-creating particular pieces from their own closets or hunting for the perfect scraps of material at a vintage store, Femail Forever offers new life for discarded clothing otherwise meant for a landfill.

, a mentorship initiative to identify and champion voices meant to push the fashion industry forward.speaks with Camilla and Janelle about their vision and the future of the Femail brand — used gym socks and all.TV: How did you start Femail?After graduating, Janelle and I started a pen-pal correspondence to stay in touch. We quickly decided to add art into the mix with our letter writing. We started with collages and it naturally progressed into making clothing.

The first clothing items we made together was a series of jumpsuits. They all started with some suits Janelle had made. She took a bunch of large, button-down shirts and found pants that had a waist width that matched the width of the shirts' bottoms and sewed the two garments together to make one garment. Each garment had a different patterned textile, and within this collection my immediate reaction to Janelle's work derived from the textiles used. It is always a balancing act.

 

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nice idea but too close to homeless chic for my tastes as everyday wear. best of luck to them. i’m sure this will be a hit actually

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 /  🏆 481. in JP

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