SINGAPORE/CUPERTINO - Apple has reduced the price of its latest entry-level iPhone, and unveiled new video streaming and game subscription services priced to undercut its rivals.
Its high-end phones - the iPhone 11 Pro and Pro Max, which now feature a rear triple-camera system - will still start at US$999 and US$1,099 respectively. "There are a lot of people on iPhone 6 to 7, and this is probably to provide them a cost-effective option to upgrade," said market research firm IDC Asia-Pacific research manager Kiranjeet Kaur.Apple and Huawei had tied as the world's No. 2 smartphone brand in the first half of last year, each with a 14 per cent market share, according to IDC.
With the ongoing US-China trade war, Apple could face tariffs of up to 30 per cent on Apple products imported into the United States from China later this year. Apple TV+, which will initially carry nine original shows, will launch on Nov 1 in more than 100 markets, including Singapore, for a monthly fee of US$4.99 .Hollywood A-listers, including Steven Spielberg, Reese Witherspoon and Oprah Winfrey, have been drafted to produce or act in these original shows.