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The Most Valuable College Apparel Deals: UCLA Leads As Gear Companies’ New Mindset Thwarts Rivals

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Several traditionally successful collegiate athletics programs scored big apparel contracts over the last few years. For programs outside that pantheon, that kind of deal now looks impossible.

Under Armour CEO Kevin Plank has expressed the need to be strategic with which universities his company works with. “We have big competitors who are good at what they do,” Plank told the. “We’re big enough that we can do any one of these deals, but we can’t do them all.”

Although Adidas may also be pausing its distribution of high-end contracts, the apparel supplier must be thrilled with its last hefty deal—one that went into effect this year. With a deal worth $7.5 million annually, Washington—the’ apparel deals list. The Huskies, just three years removed from a college football semifinal appearance, have emerged as a consistent top-25 team, helping Adidas claim a stake in the West Coast market.

Bo Nix of the Auburn Tigers passes the ball against the Oregon Ducks in the second quarter during the Advocare Classic at AT&T Stadium on August 31, 2019 in Arlington, Texas.

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A team that gives away tickets to its games, in a conference that can’t make the playoffs. Sounds like a great investment

Never would have guessed UCLA

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The Most Valuable College Apparel Deals: UCLA Leads As Gear Companies’ New Mindset Thwarts RivalsSeveral traditionally successful collegiate athletics programs scored big apparel contracts over the last few years. For programs outside that pantheon, that kind of deal now looks impossible.
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