One major reason that Apple is focusing on camera improvements this year is simple: Consumers care about camera quality and take a lot of photos with their phones. Apple's iPhone is the, according to an analysis the website does based on photographs uploaded to it.
Since the design of this year's phones matches last year's, highlighting the change in its physical camera design is one of the few ways to distinguish an iPhone 11 from an iPhone X on billboards and other advertisements. Apple also needs to keep up with rivals like Samsung or Huawei, which are also releasing phones with multiple cameras and using machine learning techniques to combine photos for better results, analysts said.One example is night mode, a new feature that uses machine learning to brighten photographs taken in low light. A very similar feature called Night Sight was a key part of Google's Pixel phones last year, and was featured in advertisements run in the United States.
"It shoots nine images. Before you press the shutter button, it's already shot four short images, four secondary images," Schiller said. "When you press the shutter button it takes one long exposure, and then in just one second the neural engine analyzes the fewest combination of long and short images, picking the best among them, selecting all the pixels, and pixel by pixel, going through 24 million pixels to optimize for detail and low noise.
Good. Hopefully it will end up like kodak.
Apple is a technology company! Just ask Uber, that way you can never be sued 😂
Sorry, what a ridiculous headline. If anything, Apple is becoming a catch-up company, waiting to copy it’s competitors’ ideas and relaunch them as “magical”
Stupid headline. It is becoming a healthcare/media co
They have financial mamnegment aps, hues they are a financial management company too ... is any expertise required to write articles for CNBC?
Wow, nothing gets by CNBC. Iphones have cameras?
The competitions from Huawei and Samsung are way too tough and the rivals seem have better cameras I am sorry.
They are.
The smart phone is now the “Smart Camera”
_BABACAR Making a phone with good cameras doesn't make them a camera company same way cooking good food doesn't make you a chef
Apple Is The Most Reliable Company In The World And Everyone Is Looking For Becoming Its Part...
Because the NSA just can’t vacuum up enough data 🙃
No, it isn’t. It’s becoming a service company. iCloud, Music, Apple care, etc...
Of course. The era of the selfie stick.
StockMarketStar
Now they are reacting to the good Huawei’s and Samsung’s cameras responses. Look forward to more advancements in the camera arena
Phone doesn't look good. Sorry.
Final
You got to hand it to them. The quality looks like it's taken by a professional photographer cnbc Apple timcook
Hopefully they don’t go the Kodak path
“Apple is becoming an ugly-looking camera company”
Nope...its becoming a media/content giant. Just finished reading jobs bio by walter the 3rd time! The disney-pixar war stuff has all the drama and insights on what is unfolding now SteveJobs
Yep and we all know what happened to Kodak right? Equity permabulls to the slaughter (again)
😪 no wonder عاد لعبتكم الكاميرات احتراف Apple 👁
We should expect Apple Cameras soon?
Well... a smartphone has never been a phone either
Huawei: Hold my Mate30Pro
thought the same thing when I saw the burners. 3 cameras?