— where we ask revolutionary businesspeople their best hacks to get things done — Simi advises readers to stay focused on individual chores. If you're "multitasking," you can't devote your best effort to any task.
For instance, a few years ago, Simi had still been working as vice president of talent at JetBlue as she transitioned to her current role, president of JetBlue Technology Ventures. During that time, she had to bounce between her two different roles. As a result, she would think about her second job during times she was at her first, and couldn't keep up with the work.
"It's like, all right, during these hours, while I'm at work, I'm going to focus on my current job," Simi said, adding that she devotes after-work hours to side projects or other responsibilities. "It's dedicating that time to focus. Otherwise, you're not productive."
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