launched just last year. With a team of two fueling it, Shooli has grown from running on a paired-down app that was originally designed for a laundry service to a company sustaining a consistent 30% growth in revenue month after month since May of this year that recently launched a nation-wide mail-in service, extending its reach across the country.
But the idea stuck with her. Outside of the airport, there are no convenient shoe care options — and even at the airport, most travelers are too busy connecting between flights to sit down for a shoeshine anyway.