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Lululemon, Karlie Kloss invest in buzzy fitness startup Mirror - Business Insider

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Lululemon just made a bet that the $1,500 interactive workout Mirror is the future of fitness, and it should terrify boutique workout studios

, the New York-based startup that makes an interactive workout mirror, announced Wednesday that it had raised $34 million in a new round of funding led by hedge fund Point72. Lululemon and Karlie Kloss also invested in this round.

The company behind the $1,500 interactive fitness mirror announced Wednesday that it raised $34 million in a round of funding led by Steve Cohen's hedge fund Point72. Lululemon and model-turned-entrepreneur Karlie Kloss were among the other investors contributing to the funding round. "MIRROR is an example of how Lululemon's purpose to unleash the full potential within every one of us comes to life. We're proud of Brynn's journey from being one of our ambassadors to CEO of an incredible company committed to helping people become the best versions of themselves," Celeste Burgoyne, Lululemon's EVP of the Americas and global guest innovation, said in a statement to the press announcing the news.

continues to heat up. It also signals that America's best-known athleisure brand has confidence in this model being the future of fitness. In the past few years, home fitness concepts have become more advanced at being able to recreate the experience of going to a fitness class without having to leave your home.

 

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You liked the Grizzleton you’ll love “Grizzle.Gaper”. (Say it w a 🇩🇪 accent) Thomas, Jonny, any chance we get a video w you lads in sweatbands rocking it out infront of a grizzlegaper? I really wanted “Grizzlespeculum”, but Grizzlegaper sounds better LamboJohnny thomasg_grizzle

Would be great without the mirror

I'm still not paying £80 for a pair of leggings.

InfinitusCap lol

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