aptly referred to the phenomenon as “compare and despair”), when it comes to brands, our rapt attention to our feeds translates into dollars.
While some influencers are learning how to navigate the business of being themselves, not every influencer is comfortable merging their personal and professional lives. For fashion designer, drawing boundaries that separate her romantic relationships from the world of digital marketing is a matter of respect.
Part of the reason the couple plans to be choosy about wedding sponsors is that making content isn’t as easy as it looks. Hours of work can go into a post; shooting photos, writing captions and blogs, negotiating with brands on specific copy requirements, and cross-posting on multiple feeds at prime social media hours all require more time and energy than most people imagine.
“What's their engagement rate? What's the amount of impressions that we're going to get? We obviously have to have that conversation depending on the talent,” says Enlow, a talent manager at Digital Brand Architects. “If they have that celebrity value, if there's a ton of press around them, we know that they're going to convert really well in the category. There are so many things that factor into pricing.
Like any parents, Terrell and Jarius discussed the pros and cons of bringing the kids into their work. “It’s about making sure they're comfortable, making sure they are not being overworked, and making sure money gets put aside from these campaigns that they are involved in, too,” Jarius says. If brands want the kids to be part of a campaign, the couple requests that the children be written into the contract and given their own fees, which are then put aside for them.
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