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Alibaba is leveraging its Singles' Day holiday to boost sales amid a revenue decline - Business Insider

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Alibaba’s Singles' Day is the world's largest e-commerce sales day, and could serve as both a short- and long-term salve for Alibaba's sales performance:

its 11.11 Global Shopping Festival, culminating on Singles' Day, and it will see over 200,000 brands take part. This will likely see Alibaba set a new quarterly revenue record for itself in its fiscal Q3 2020 and potentially temporarily assuage any concerns about its performance.

It's using Singles' Day as an opportunity to get merchants on Tmall to upgrade to Alibaba's new online store format, which could boost Tmall's performance beyond the sales holiday. The new format, called Flagship Store 2.0, in July and can enable brands' online storefronts on Tmall to offer personalized content, augmented reality features, omnichannel opportunities, and other features, all of which could entice consumers to make more purchases.

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Taylor Swift should cancel her upcoming performance for Alibaba's Singles Day Gala! She doesn't need any money from corrupt Chinese government owned companies. Stand up for human rights! BoycottChina StandwithHongKong BandinChina

Bias reporting to meet communist propaganda! No good for USA! Alibaba belongs to Chinese government not private company. All Chinese companies' financial are fake, fake, & fake, invest in this company is like dumping your money in the ocean. Garbage to USA!

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