Less than half of consumers surveyed, or 42%, said they intended to add a new streaming service for household viewing. Only 20% said they would add two, and 34% said they would not engage in any of the new offerings at all. The study unpacks some of the psychology behind the resistance to certain elements of the streaming war, the foremost being pricing.
As any movie studio could tell you, massive marketing campaigns can help win customers. Disney Plus commandeered bus shelters for nearly a mile down Los Angeles’ Santa Monica Boulevard in October, trumpeting its launch with neon signs and character posters. Significantly, the study found that 70% of those surveyed indicated they were “likely” or “very likely” to drop a current streaming service in favor of Disney Plus.
“You’re dealing with five or six huge companies that all have unique assets to leverage,” Kessler says. “Apple has an incredible amount of cash, Disney has the brand awareness and we’ve just seen a content lineup from HBO Max that exceeded expectations.”It’s not entirely about original content.
RTing myself..LOL TalentlessMedia 'Do you want the football package? Disney Plus? Amazon Prime? Netflix? Hulu? CBS Access? Apple? HBO Go? Roku? Playstation Vue? Okay. That’ll be (carry the 1....add to your cable bill...times 2...carry the 3) - $10,000.00 for TV a month'
Netflix and prime for me I’m good.
The netflix app will remain accessible to all AppleTV 4 (and above) hardware through the AppStore.
Ad supported content beamed free has become a pay for everything model. With commercials. Theres nothing I need to see this much to spend $200/mo on streams and service to view it. Nothing.
cutting the cable to get content will now cost more than it did when you had the cable to cut....